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Advertising and the World Wide Web /

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Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Schumann, David W., Thorson, Esther
Format: Conference Proceeding Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 1999.
Series:Advertising and consumer psychology.
Subjects:
Internet advertising > Congresses.
Description
Item Description:"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--introduction.
Physical Description:ix, 317 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0805831487 (alk. paper)