Cover Image

Marketing communications : an integrated approach /

Bibliographic Details
Main Author: Smith, P. R. (Paul Raymond), 1966-
Format: Book
Language:English
Published: London ; Dover, NH : Kogan Page, 1998.
Edition:2nd ed.
Subjects:
Communication in marketing.
Marketing
Description
Physical Description:xvi, 602 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0749426993