Creating ever-cool : a marketer's guide to a kid's heart /

Bibliographic Details
Main Author:	Del Vecchio, Gene
Format:	Book
Language:	English
Published:	Gretna, La. : Pelican Pub. Co., 1997.
Subjects:	Child consumers. Advertising and children. Children > Attitudes.

Description
Physical Description:	253 pages : illustrations ; 23 cm.
ISBN:	1565542568 (alk. paper)