The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom /

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Branding in China : the media platforms reaching 1.3 billion consumers.
Published: (2005)

Brand new brand thinking /
Published: (2002)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Customize the brand : make it more desirable and profitable /
by: Nilson, Torsten H., 1949-
Published: (2003)

AdValue : twenty ways advertising works for business /
Published: (2003)

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing /
by: Woodside, Arch G.
Published: (1996)

Gimme! : the human nature of successful marketing /
by: Hallward, John, 1961-
Published: (2007)

Advertising and branding basics.
Published: (2021)

Brand power /
Published: (1994)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Brands with character /
Published: (2014)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Brand equity & advertising : advertising's role in building strong brands /
Published: (1993)

Brand sense : build powerful brands through touch, taste, smell, sight and sound /
by: Lindström, Martin, 1970-
Published: (2005)

Commodity advertising : the economics and measurement of generic programs /
by: Forker, Olan D.
Published: (1993)

Commodity advertising : the economics and measurement of generic programs /
by: Forker, Olan D.
Published: (1993)

Romancing the brand : the power of advertising and how to use it /
by: Martin, David N.
Published: (1989)

Designing brand experiences /
by: Landa, Robin
Published: (2006)

Brands and branding /
Published: (2004)

The handbook of brand management /
by: Arnold, David
Published: (1993)

AdValue : twenty ways advertising works for business /
Published: (2003)

Making the most of your corporate brand /
by: Ind, Nicholas
Published: (1998)

How to analyze the efforts to promote Bulgarian wine brands in China /
by: Cao, Hongxing, active 2024, et al.
Published: (2024)

Fashion brands : branding style from Armani to Zara /
by: Tungate, Mark, 1967-
Published: (2005)

Communicating fashion brands : theoretical and practical perspectives /
Published: (2020)

Branding online /
by: Drew, Keith
Published: (2002)

Brand management 101 : 101 lessons learned from real world marketing /
by: Dhar, Mainak
Published: (2007)

Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission /
by: Murphy, Dennis
Published: (1998)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2006)

Destination brands : managing place reputation /
by: Morgan, Nigel
Published: (2011)

Brands and branding /
Published: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)