Eating the big fish : how challenger brands can compete against brand leaders /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
[1999]
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| Subjects: |
| Physical Description: | xvii, 286 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 274-276) and index. |
| ISBN: | 0471242098 (cloth : alk. paper) |