APA (7th ed.) Citation

Morgan, A. (1999). Eating the big fish: How challenger brands can compete against brand leaders. John Wiley.

Chicago Style (17th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. New York: John Wiley, 1999.

MLA (9th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. John Wiley, 1999.