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Introduces basic business concepts and explains what makes an enterprise successful by telling the history of the Kellogg Company and the story of its founder.

Bibliographic Details
Main Author: Gould, William, 1947-
Format: Book
Language:English
Published: Lincolnwood, Ill. : VGM Career Horizons, [1997]
Subjects:
Kellogg Company > History > Juvenile literature.
Cereal products industry > Michigan > Battle Creek > History > Juvenile literature.
Food industry and trade > United States > History > Juvenile literature.
Kellogg, W. K. > (Will Keith), > 1860-1951 > Juvenile literature.
Industrialists > United States > Biography > Juvenile literature.
Kellogg Company.
Food industry and trade.
Kellogg, W. K. > (Will Keith), > 1860-1951.
Industrialists.
Description
Summary:Introduces basic business concepts and explains what makes an enterprise successful by telling the history of the Kellogg Company and the story of its founder.
Item Description:Includes index.
Physical Description:48 pages : illustrations (some color), map ; 27 cm.
ISBN:0844247804 (alk. paper)