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An introduction to basic business concepts, using the Coca-Cola Company as a case study.

Bibliographic Details
Main Author: Gould, William, 1947-
Format: Book
Language:English
Published: Lincolnwood, Ill. : VGM Career Horizons, [1995]
Subjects:
Coca-Cola Company > Juvenile literature.
Soft drink industry > United States > Juvenile literature.
Coca-Cola Company.
Soft drink industry.
Description
Summary:An introduction to basic business concepts, using the Coca-Cola Company as a case study.
Item Description:Includes index.
Physical Description:48 pages : color illustrations ; 27 cm.
ISBN:0844247766 (alk. paper)