New Product introduction : a systems, technology, and process approach /

Bibliographic Details
Main Author:	Viale, J. David
Format:	Book
Language:	English
Published:	Menlo Park, Calif. : Crisp Publ. ; [1998]
Series:	Fifty-Minute series.
Subjects:	New products > Management. New products > Marketing.

Description
Physical Description:	89 pages : illustrations, forms ; 26 cm.
ISBN:	1560524928