Public relations /

Defines the role of public relations, differentiating it from advertising, and examines the way public relations operates.

Bibliographic Details
Corporate Authors: Jones International, Ltd, McGraw-Hill Companies. College Division, Knowledge TV (Television network), Films for the Humanities (Firm)
Other Authors: Hartley, David (Narrator)
Format: Video VHS
Language:English
Published: Princeton, N.J. : Films for the Humanities & Sciences, [1998]
Series:Media power.
Subjects:
Description
Summary:Defines the role of public relations, differentiating it from advertising, and examines the way public relations operates.
Item Description:Videocassette release of a program originally produced in 1997 as part of the telecourse, Media waves : an introduction to mass communication.
Videorecording.
Physical Description:1 videocassette (28 min.) : sound, color with black and white sequences ; 1/2 in.
Format:VHS.
Production Credits:Music, David Anthony.