Global marketing strategy /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Financial Times Pitman Publishing,
1998.
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| Subjects: |
| Physical Description: | xxiii, 711 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273623486 |