Cover Image

How to plan advertising /

Bibliographic Details
Corporate Author: Account Planning Group
Other Authors: Cooper, Alan, 1955-
Format: Book
Language:English
Published: London ; Herndon, Va. : Cassell in association with the Account Planning Group, 1997.
Edition:2nd ed.
Subjects:
Advertising > Planning.
Advertising > Great Britain > Planning.
Description
Item Description:Revised edition of: How to plan advertising / edited by Don Cowley. 1987.
Physical Description:xvii, 201 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0304701432