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Advanced media planning /

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Bibliographic Details
Main Author: Rossiter, John R.
Other Authors: Danaher, Peter J.
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [1998]
Subjects:
Advertising media planning.
Description
Physical Description:xiii, 111 pages : illustrations ; 24 cm. ₊ + 1 computer disk (3 1/2 in.)
Format:System requirements for accompanying computer disk: IBM-compatible PC; Windows 95 or Windows 98 or later.
Bibliography:Includes bibliographical references (pages [101]-106) and index.
ISBN:0792382188 (alk. paper)