APA (7th ed.) Citation

Rossiter, J. R., & Danaher, P. J. (1998). Advanced media planning. Kluwer Academic Publishers.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Boston: Kluwer Academic Publishers, 1998.

MLA (9th ed.) Citation

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Kluwer Academic Publishers, 1998.