Cover Image

Essentials of marketing research /

Bibliographic Details
Main Author: Kumar, V.
Other Authors: Aaker, David A., Day, George S.
Format: Book
Language:English
Published: New York : J. Wiley & Sons, [1999]
Subjects:
Marketing research.
Description
Physical Description:xvi, 623 pages : illustrations, map ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471170682 (cloth : alk. paper)