Transit advertising revenue : traditional and new sources and structures /

Bibliographic Details
Main Author:	Silverberg, Beverly R.
Corporate Authors:	United States. Federal Transit Administration, National Research Council (U.S.). Transportation Research Board, Transit Development Corporation, Transit Cooperative Research Program
Format:	Book
Language:	English
Published:	Washington, D.C. : National Academy Press, 1998.
Series:	Synthesis of transit practice (1993) ; 32.
Subjects:	Local transit > United States > Finance. Local transit > United States > Management. Local transit > United States > Marketing. Advertising > United States.

Description
Item Description:	"Transportation Research Board, National Research Council." "Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
Physical Description:	58 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (page 34).
ISBN:	0309061210 :
ISSN:	1073-4880 ;