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Media research techniques /

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, [1998]
Edition:2nd ed.
Subjects:
Mass media > Research > Methodology.
Description
Physical Description:viii, 175 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 167-168) and indexes.
ISBN:0761915362 (acid-free paper)
0761915370 (pbk. : acid-free paper)