Cover Image

Marketing in the cyber age : the why, the what, and the how /

Bibliographic Details
Main Author: Rohner, Kurt, 1954-
Format: Book
Language:English
Published: Chichester, [England] ; New York : J. Wiley, [1998]
Subjects:
Telemarketing.
Database marketing.
Internet marketing.
Description
Physical Description:xv, 223 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471970239 (paper)