Cover Image

Economic impact, U.S. direct marketing today : 1997 forecast /

Bibliographic Details
Corporate Authors: Direct Marketing Association (U.S.), WEFA Group
Format: Book
Language:English
Published: New York, NY : Direct Marketing Association, [1997]
Edition:3rd ed.
Subjects:
Direct marketing > Economic aspects > United States.
Direct marketing > United States > Forecasting.
Description
Item Description:"A landmark comprehensive study"--Cover.
Physical Description:x, 192 pages : illustrations ; 28 cm.
ISBN:0933641605