Strategic market planning : a blueprint for success /

Bibliographic Details
Main Author:	McNamee, Patrick B.
Format:	Book
Language:	English
Published:	Chichester ; New York : Wiley, [1998]
Series:	Wiley series in practical strategy.
Subjects:	Marketing > Management.

Description
Physical Description:	xiii, 363 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0471979325 (cloth)