rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Do-it-yourself direct marketing
    sub title: secrets for small business
  name:
    name part: Bacon, Mark S.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Wiley
    date issued: ©1997
    date issued: 1997
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 290 pages : illustrations ; 23 cm
  table of contents: Foreword -- Acknowledgments -- Introduction -- 1. What is Direct Marketing? -- 2. Constructing Your Strategy -- 3. Finding Your Market, Selecting the Media -- 4. Buying, Creating, and Using Lists for Fun and Profit -- 5. Expanding Your Media and Markets -- 6. Tracking and Testing -- 7. Creative Persuasion -- 8. Create Your Headline and Start Writing -- 9. Selecting Your Format -- 10. Building Urgency, Heeding Regulations -- 11. Online Marketing -- 12. The Power of Letters -- 13. Designing Direct Marketing -- 14. Campaigns and Cases -- 15. Business-to-Business Direct Marketing -- 16. Doing Business with the Postal Service -- 17. Production -- 18. Customer Service -- When to Hire Professionals -- Resources -- References -- Index.
  note: Mark S. Bacon.
  note: Includes bibliographical references (pages 279-286) and index.
  subject:
    topic: Direct marketing
  classification: HF5415.126 .B33 1997
  classification: 658.8/4
  classification: 85.40
  related item:
    title info:
      title: Do-it-yourself direct marketing
    name:
      name part: Bacon, Mark S.
    origin info:
      publisher: New York : Wiley, ©1997
      edition: 2nd ed.
    identifier: (OCoLC)762209486
  identifier: 0471163848
  identifier: 98115260
  record info:
    record content source: DLC
    record creation date: 980212
    record change date: 20151020111736.0
    record identifier: in00001445561
    language of cataloging:
      language term: eng