Cover Image

Successful advertising : key alternative approaches : a management handbook of worldwide principles /

Bibliographic Details
Main Author: Davis, Martyn P.
Format: Book
Language:English
Published: London ; Herndon, VA : Cassell, 1997.
Subjects:
Advertising.
Advertising > Management.
Description
Item Description:Includes index.
Physical Description:xiv, 141 pages ; 25 cm.
ISBN:0304700967 (hardback)
0304700975 (paperback)