Davis, M. P. (1997). Successful advertising: Key alternative approaches : a management handbook of worldwide principles. Cassell.
Chicago Style (17th ed.) CitationDavis, Martyn P. Successful Advertising: Key Alternative Approaches : A Management Handbook of Worldwide Principles. London ; Herndon, VA: Cassell, 1997.
MLA (9th ed.) CitationDavis, Martyn P. Successful Advertising: Key Alternative Approaches : A Management Handbook of Worldwide Principles. Cassell, 1997.
Warning: These citations may not always be 100% accurate.