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Marketing planning guide /

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Bibliographic Details
Other Authors: Stevens, Robert E., 1942-
Format: Book
Language:English
Published: New York : Haworth Press, [1997]
Edition:2nd ed.
Series:Haworth marketing resources.
Subjects:
Marketing > Management.
Description
Physical Description:343 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 327-331) and index.
ISBN:0789001128 (alk. paper)
0789002418 (pbk. : alk. paper)