Twenty million new customers! : understanding gay men's consumer behavior /

Bibliographic Details
Main Author:	Kates, Steven M. (Steven Maxwell)
Format:	Book
Language:	English
Published:	New York : Haworth Press, [1998]
Series:	Haworth gay & lesbian studies.
Subjects:	Gay consumers > United States.

Description
Physical Description:	xi, 235 pages ; 23 cm.
Bibliography:	Includes bibliographical references (pages 211-226) and index.
ISBN:	0789001756 1560239034 (pbk.)