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Desktop database marketing /

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Bibliographic Details
Main Author: Schmid, Jack
Other Authors: Weber, Alan
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1998]
Subjects:
Database marketing.
Direct marketing > Data processing.
Description
Item Description:Includes index.
Physical Description:ix, 278 pages : illustrations ; 25 cm.
ISBN:0844232351