rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Critical public relations tasks of Texas public school superintendents
  name:
    name part: Crawford, Cheryle Saunders.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: xx
    date issued: 1997
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 280 leaves ; 28 cm.
  abstract: The purpose of this study was to determine: (a) the critical
  abstract: public relations tasks of Texas public school superintendents
  abstract: for the immediate future (0-5 years) and for the not-too-
  abstract: distant future (I 0-20 years); (b) how vision, as a
  abstract: leadership tool, may be articulated through the use of public
  abstract: relations practices and techniques; and (c) how Texas public
  abstract: school superintendents perceived their public relations role,
  abstract: relative to fostering positive school-community relations
  abstract: through the office of the superintendency. A Delphi panel of
  abstract: experts (Delbec, 1975), composed of members of the
  abstract: Administrative Leadership Institute's planning committee, at
  abstract: Texas A&M University, was selected to provide public
  abstract: relations tasks they felt were vital to the performance of
  abstract: the Texas public school superintendent. This study was
  abstract: designed to bring about a consensus of opinion on what the
  abstract: expectations were for Texas public school superintendents
  abstract: relative to their performance of public relations tasks going
  abstract: into the next century. The Delphi Technique was the research
  abstract: methodology used in this study. This methodology provided a
  abstract: systematic solicitation and collation of the Delphi panel's
  abstract: informed judgments (Pill, 1975) on the research questions of
  abstract: this study. Through a series of questionnaires, the Delphi
  abstract: panel identified I 10 critical public relations tasks which
  abstract: were categorized into 12 categories: Community, School Board,
  abstract: School, Governance, School Finance, Curriculum and
  abstract: Instruction, Technology, Facilities, Cultural Diversity,
  abstract: Discipline, Media, and Marketing. Adroit communication
  abstract: skills were cited throughout the literature as fundamental to
  abstract: the success of Texas public school superintendents. The
  abstract: Delphi panelists echoed this premise citing the
  abstract: superintendent's endeavor to represent the district in its
  abstract: surrounding community and state; building a sense of
  abstract: ownership and identity among communities, internal and
  abstract: external publics. In its final recommendations this Delphi
  abstract: study proposes that Texas superintendents develop and
  abstract: incorporate public relations skills and strategies in their
  abstract: repertoire of leadership tools; build comprehensive public
  abstract: relations programs in their districts through the allocations
  abstract: of both human and fiscal resources; and include a systematic
  abstract: plan for public relations as a component of their district
  abstract: strategic plan.
  note: by Cheryle Saunders Crawford.
  note: Vita.
  note: "Major Subject: Educational Administration".
  note: Issued also on microfiche from University Microfilms Inc.
  note: Includes bibliographical references: pages 126-134.
  note: Ed. D. Texas A&M University 1997.
  subject:
    topic: Major educational administration
  identifier: 98-00673 UMI
  identifier: http://proxy.library.tamu.edu/login
  related item:
    location:
      url: http://proxy.library.tamu.edu/login
  record info:
    record content source: TXA
    record creation date: 980402
    record change date: 20190325093458.0
    record identifier: in00001413104