The global marketing imperative /

Bibliographic Details
Main Author:	Czinkota, Michael R.
Other Authors:	Ronkainen, Ilkka A., Tarrant, John J.
Format:	Book
Language:	English
Published:	Lincolnwood, Ill., USA : NTC Business Books, [1995]
Subjects:	Export marketing > Management. International business enterprises > Management.

Description
Physical Description:	viii, 308 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 279-284) and index.
ISBN:	0844235504