How to develop a successful advertising plan /

Bibliographic Details
Main Author: Taylor, James Walter, 1933-
Format: Book
Language:English
Published: Lincolnwood, Ill., U.S.A. : NTC Business Books, [1993]
Edition:2nd ed.
Subjects:
Description
Item Description:Revised edition of: How to write a successful advertising plan. c1989.
Includes index.
Edition statement from dust jacket.
Physical Description:viii, 248 pages : illustrations ; 29 cm.
ISBN:0844235261