Personalities and products : a historical perspective on advertising in America /

Bibliographic Details
Main Author:	Applegate, Edd
Format:	Book
Language:	English
Published:	Westport, Conn. : Greenwood Press, 1998.
Series:	Contributions to the study of mass media and communications. no. 53.
Subjects:	Advertising > United States > History.

Description
Physical Description:	xii, 178 pages ; 22 cm.
Bibliography:	Includes bibliographical references (pages [157]-169) and index.
ISBN:	0313303649 (alk. paper)
ISSN:	0732-4456 ;