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Packaging the presidency : a history and criticism of presidential campaign advertising /

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Bibliographic Details
Main Author: Jamieson, Kathleen Hall
Format: Book
Language:English
Published: New York : Oxford University Press, 1996.
Edition:3rd ed.
Subjects:
Presidents > United States > Election.
Advertising, Political > United States.
United States > Politics and government > 1945-1989.
United States > Politics and government > 1989-
Description
Physical Description:xxvi, 578 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0195089413 (cl. : alk. paper)
0195089421 (pbk. : alk. paper)