The butterfly customer : capturing the loyalty of today's elusive consumer /

Bibliographic Details
Main Author:	O'Dell, Susan M.
Other Authors:	Pajunen, Joan A.
Format:	Book
Language:	English
Published:	Toronto : J. Wiley & Sons Canada, 1997.
Subjects:	Customer services. Customer relations. Relationship marketing.

by O'Dell, Susan M.
Published 2000

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