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|a HF5415.5
|b .O33 1997
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| 100 |
1 |
|
|a O'Dell, Susan M.
|
| 245 |
1 |
4 |
|a The butterfly customer :
|b capturing the loyalty of today's elusive consumer /
|c Susan M. O'Dell, Joan A. Pajunen.
|
| 263 |
|
|
|a 9703
|
| 264 |
|
1 |
|a Toronto :
|b J. Wiley & Sons Canada,
|c 1997.
|
| 300 |
|
|
|a xxiii, 264 pages ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
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| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Customer services.
|
| 650 |
|
0 |
|a Customer relations.
|
| 650 |
|
0 |
|a Relationship marketing.
|
| 700 |
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|a Pajunen, Joan A.
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
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|e HF5415.5 .O33 1997
|h Library of Congress classification
|i unmediated -- volume
|m A14822548592
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| 998 |
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