APA (7th ed.) Citation

O'Dell, S. M., & Pajunen, J. A. (1997). The butterfly customer: Capturing the loyalty of today's elusive consumer. J. Wiley & Sons Canada.

Chicago Style (17th ed.) Citation

O'Dell, Susan M., and Joan A. Pajunen. The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer. Toronto: J. Wiley & Sons Canada, 1997.

MLA (9th ed.) Citation

O'Dell, Susan M., and Joan A. Pajunen. The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer. J. Wiley & Sons Canada, 1997.