Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever /

Bibliographic Details
Main Author: Gordon, Ian, 1952 June 19-
Format: Book
Language:English
Published: Toronto : John Wiley, 1998.
Subjects:

MARC

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035 |a (OCoLC)38431936 
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100 1 |a Gordon, Ian,  |d 1952 June 19- 
245 1 0 |a Relationship marketing :  |b new strategies, techniques and technologies to win the customers you want and keep them forever /  |c Ian Gordon. 
263 |a 9801 
264 1 |a Toronto :  |b John Wiley,  |c 1998. 
300 |a xx, 314 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
536 |a The Houston Reveille Club Book Honorarium Program: This book is provided through the generosity of the Texas A&M Reveille Club of Houston, Texas to recognize Karen Bulian '74 for her time and talent ; January, 1998. 
650 0 |a Relationship marketing. 
650 0 |a Customer relations. 
948 |a c:pk 
999 |a MARS 
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952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5415.55 .G67 1998  |h Library of Congress classification  |i unmediated -- volume  |m A14822387768 
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