Cover Image

Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever /

Bibliographic Details
Main Author: Gordon, Ian, 1952 June 19-
Format: Book
Language:English
Published: Toronto : John Wiley, 1998.
Subjects:
Relationship marketing.
Customer relations.
Description
Physical Description:xx, 314 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471641731 :