APA (7th ed.) Citation

Gordon, I. (1998). Relationship marketing: New strategies, techniques and technologies to win the customers you want and keep them forever. John Wiley.

Chicago Style (17th ed.) Citation

Gordon, Ian. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. Toronto: John Wiley, 1998.

MLA (9th ed.) Citation

Gordon, Ian. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. John Wiley, 1998.