Marketing in the new era : combating competition in a globalizing economy /

Bibliographic Details
Main Author:	Panwar, J. S., 1948-
Format:	Book
Language:	English
Published:	New Delhi ; Thousand Oaks, Calif. : Response Books, 1997.
Subjects:	Marketing. Marketing > India. Competition, International.

Description
Physical Description:	277 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	080399382X (US : hb : alk. paper) 0803993838 (US : pb : alk. paper) 817036633X (India : hb) 8170366348 (India : pb)