Great ideas for teaching marketing /

Bibliographic Details
Other Authors: Hair, Joseph F., Jr., 1944-, Lamb, Charles W., McDaniel, Carl, Jr., 1941-
Format: Book
Language:English
Published: Cincinnati, Ohio : College Division, South-Western Pub. Co., [1992]
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000 a 4500
001 in00001403512
005 20200418063825.0
008 920114s1992 ohua b 000 0 eng d
020 |a 0538817321 
035 |a (OCoLC)25107673 
035 |9 AHN4770AM 
040 |a UNH  |c UNH  |d TXA  |d UtOrBLW 
049 |a TXAM 
090 |a HF5415.4  |b .G73 1992 
245 0 0 |a Great ideas for teaching marketing /  |c edited by Joseph F. Hair, Jr., in association with Charles W. Lamb, Jr., Carl McDaniel. 
264 1 |a Cincinnati, Ohio :  |b College Division, South-Western Pub. Co.,  |c [1992] 
264 4 |c ©1992 
300 |a xxiv pages :  |b illustrations ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references. 
650 0 |a Marketing  |x Study and teaching. 
700 1 |a Hair, Joseph F.,  |c Jr.,  |d 1944- 
700 1 |a Lamb, Charles W. 
700 1 |a McDaniel, Carl,  |c Jr.,  |d 1941- 
948 |a C:BLW  |d 20030215 
999 |a MARS 
999 f f |s 80949e31-43be-36b0-8d2b-3fcda0a0536b  |i 4c4148d2-e529-3a7c-a105-a1ae8d09d462  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5415.4 .G73 1992  |h Library of Congress classification  |i unmediated -- volume  |m A14822110242 
998 f f |a HF5415.4 .G73 1992  |t 0  |l Remote Storage