Great ideas for teaching marketing /

Bibliographic Details
Other Authors:	Hair, Joseph F., Jr., 1944-, Lamb, Charles W., McDaniel, Carl, Jr., 1941-
Format:	Book
Language:	English
Published:	Cincinnati, Ohio : College Division, South-Western Pub. Co., [1992]
Subjects:	Marketing > Study and teaching.

Description
Physical Description:	xxiv pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0538817321