APA (7th ed.) Citation

Hair, J. F., Jr., Lamb, C. W., & McDaniel, C., Jr. (1992). Great ideas for teaching marketing. College Division, South-Western Pub. Co..

Chicago Style (17th ed.) Citation

Hair, Joseph F., Jr., Charles W. Lamb, and Carl McDaniel, Jr. Great Ideas for Teaching Marketing. Cincinnati, Ohio: College Division, South-Western Pub. Co., 1992.

MLA (9th ed.) Citation

Hair, Joseph F., Jr., et al. Great Ideas for Teaching Marketing. College Division, South-Western Pub. Co., 1992.