Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
| Main Author: | Zwerina, Klaus, 1967- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Heidelberg ; New York :
Physica-Verlag,
1997.
|
| Series: | Contributions to management science.
|
| Subjects: |
Similar Items
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
by: Zwerina, Klaus, 1967-
Published: (1997)
by: Zwerina, Klaus, 1967-
Published: (1997)
Discrete choice theory of product differentiation /
by: Anderson, Simon P.
Published: (1992)
by: Anderson, Simon P.
Published: (1992)
Preference, value, choice, and welfare /
by: Hausman, Daniel M., 1947-
Published: (2012)
by: Hausman, Daniel M., 1947-
Published: (2012)
Discrete choice theory of product differentiation /
by: Anderson, Simon P.
Published: (1992)
by: Anderson, Simon P.
Published: (1992)
Understanding consumer choice /
by: Foxall, G. R.
Published: (2005)
by: Foxall, G. R.
Published: (2005)
Using choice modeling to supercharge your business : know what your customer wants, know what you can do about it : the essential non-technical guide to choice modeling, its benefits and applications /
by: Diener, Chris
Published: (2008)
by: Diener, Chris
Published: (2008)
Discrete choice theory of product differentiation /
by: Anderson, Simon P.
Published: (1992)
by: Anderson, Simon P.
Published: (1992)
Measurement in public choice /
Published: (1981)
Published: (1981)
Outdoor recreation retailer : responding to changing customer preferences and demographic shifts /
by: Green, Martin, active 2021
Published: (2022)
by: Green, Martin, active 2021
Published: (2022)
Choice theory : a simple introduction /
by: Erickson, K. H.
Published: (2013)
by: Erickson, K. H.
Published: (2013)
Choice-based conjoint analysis : models and designs /
by: Raghavarao, Damaraju
Published: (2011)
by: Raghavarao, Damaraju
Published: (2011)
Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2001)
by: George, David (David L.)
Published: (2001)
Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2001)
by: George, David (David L.)
Published: (2001)
Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)
by: George, David (David L.)
Published: (2004)
Moderator meta-analysis : partitioned pricing and consumer preference /
by: Abraham, Ajay T.
Published: (2018)
by: Abraham, Ajay T.
Published: (2018)
Business analytics for sales and marketing managers : how to compete in the information age /
by: Laursen, Gert H. N.
Published: (2011)
by: Laursen, Gert H. N.
Published: (2011)
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /
by: Laursen, Gert H. N.
Published: (2011)
by: Laursen, Gert H. N.
Published: (2011)
Product characteristic and price : their effect on brand preference in a consumer durables market /
by: Ryans, Adrian B.
Published: (1972)
by: Ryans, Adrian B.
Published: (1972)
Enhancing consumer choice : proceedings of the Second International Conference on Research in the Consumer Interest, Snowbird, Utah, USA, August 1990 /
Published: (1991)
Published: (1991)
Representations of preferences orderings /
by: Bridges, D. S. (Douglas S.), 1945-
Published: (1995)
by: Bridges, D. S. (Douglas S.), 1945-
Published: (1995)
Consumer search behavior and its effect on markets /
by: Ratchford, Brian T.
Published: (2008)
by: Ratchford, Brian T.
Published: (2008)
GW Regional Airline : solving operational problems with quality control tools /
by: Green, Martin S.
Published: (2022)
by: Green, Martin S.
Published: (2022)
The satisfied customer : winners and losers in the battle for buyer preference /
by: Fornell, Claes
Published: (2007)
by: Fornell, Claes
Published: (2007)
Group influence on consumer brand choice /
by: Witt, Robert E.
Published: (1970)
by: Witt, Robert E.
Published: (1970)
Choice models for buyer behavior /
Published: (1982)
Published: (1982)
Emotional decisions : tradeoff difficulty and coping in consumer choice /
by: Luce, Mary Frances, 1967-
Published: (2001)
by: Luce, Mary Frances, 1967-
Published: (2001)
Motivation research, a new aid to understanding your market ; a research report /
by: Wolf, Hans A.
Published: (1955)
by: Wolf, Hans A.
Published: (1955)
Ethnography for marketers : a guide to consumer immersion /
by: Mariampolski, Hy
Published: (2006)
by: Mariampolski, Hy
Published: (2006)
Ten key customer insights : unlocking the mind of the market /
by: Schieffer, Robert
Published: (2005)
by: Schieffer, Robert
Published: (2005)
Stopwatch marketing : take charge of the time when your customer decides to buy /
by: Rosen, John
Published: (2008)
by: Rosen, John
Published: (2008)
Product experience /
Published: (2008)
Published: (2008)
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /
by: Trappey, Randolph J.
Published: (2005)
by: Trappey, Randolph J.
Published: (2005)
Cheap : the real cost of the global trend for bargains, discounts & customer choice /
by: Bosshart, David
Published: (2006)
by: Bosshart, David
Published: (2006)
From mind to market : reinventing the retail supply chain /
by: Blackwell, Roger D.
Published: (1997)
by: Blackwell, Roger D.
Published: (1997)
Marketing ethics.
Published: (2016)
Published: (2016)
Looking behind the label : global industries and the conscientious consumer /
by: Bartley, Tim, et al.
Published: (2015)
by: Bartley, Tim, et al.
Published: (2015)
An entropy model of brand purchase behavior /
by: Herniter, Jerome
Published: (1972)
by: Herniter, Jerome
Published: (1972)
Quantifying consumer preferences /
Published: (2009)
Published: (2009)
Utility maximization, choice and preference /
by: Aleskerov, F. T. (Faud Tagi ogly)
Published: (2002)
by: Aleskerov, F. T. (Faud Tagi ogly)
Published: (2002)
Determinants of private label attitude : predicting consumers brand preferences using psychographics /
by: Weiss, Stefanie
Published: (2015)
by: Weiss, Stefanie
Published: (2015)