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Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /

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Bibliographic Details
Main Author: Zwerina, Klaus, 1967-
Format: Book
Language:English
Published: Heidelberg ; New York : Physica-Verlag, 1997.
Series:Contributions to management science.
Subjects:
Consumers' preferences.
Description
Item Description:"With 8 figures and 12 tables."
Physical Description:173 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (p. ).
ISBN:3790810452 (pbk.)