How to create profitable new products : from mission to market /

Bibliographic Details
Main Author:	Gruenwald, George
Format:	Book
Language:	English
Published:	Lincolnwood, Ill., USA : NTC Business Books, [1997]
Subjects:	New products > Management. New products > Marketing.

Description
Physical Description:	xxiv, 487 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 473-475) and index.
ISBN:	0844233536 (alk. paper)