| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00001402316 |
| 005 |
20151020054132.0 |
| 008 |
970516s1997 ilua b 001 0 eng |
| 010 |
|
|
|a 97017534
|
| 020 |
|
|
|a 0844234486
|
| 020 |
|
|
|a 0809231778
|
| 035 |
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|a (OCoLC)37004395
|
| 035 |
|
|
|9 AHN0508AM
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| 040 |
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|
|a DLC
|c DLC
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|
| 050 |
0 |
0 |
|a HM263
|b .R366 1997
|
| 082 |
0 |
0 |
|a 659
|2 21
|
| 100 |
1 |
|
|a Rein, Irving J.
|
| 245 |
1 |
0 |
|a High visibility :
|b the making and marketing of professionals into celebrities /
|c Irving Rein, Philip Kotler, Martin Stoller.
|
| 264 |
|
1 |
|a Lincolnwood, Ill. :
|b NTC Pub. Group,
|c 1997.
|
| 300 |
|
|
|a xiii, 346 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Publicity.
|
| 650 |
|
0 |
|a Fame.
|
| 650 |
|
0 |
|a Celebrities.
|
| 700 |
1 |
|
|a Kotler, Philip.
|
| 700 |
1 |
|
|a Stoller, Martin R.
|
| 948 |
|
|
|a C:BLW
|d 20030315
|
| 999 |
|
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|a MARS
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| 999 |
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|i afbd290b-cf2e-3b7b-ae28-01003100e796
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HM263 .R366 1997
|h Library of Congress classification
|i unmediated -- volume
|m A14822441106
|
| 998 |
f |
f |
|a HM263 .R366 1997
|t 0
|l Remote Storage
|