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The conquest of cool : business culture, counterculture, and the rise of hip consumerism /

Bibliographic Details
Main Author: Frank, Thomas, 1965-
Format: Book
Language:English
Published: Chicago : University of Chicago Press, [1997]
Subjects:
Marketing > United States > History > 20th century.
Advertising > United States > History > 20th century.
Advertising and youth > United States > History > 20th century.
Nineteen sixties.
Consumer behavior > United States > History > 20th century.
United States > Social conditions > 1960-1980.
United States > Social conditions > 1980-
Subculture > United States.
Description
Physical Description:287 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 245-272) and index.
ISBN:0226259919 (alk. paper)