The fat firm : the transformation of a firm from fat to fit /

Bibliographic Details
Main Author: Zoltners, Andris A.
Other Authors: Sinha, Prabhakant, Murphy, Stuart J., 1942-, Andriani, Renée
Format: Book
Language:English
Published: New York : McGraw-Hill, [1997]
Subjects:
Description
Physical Description:vii, 279 pages : illustrations ; 24 cm.
ISBN:0070443920