Investing in profitable customer relationships : a conference report /

Bibliographic Details
Main Author:	Martino, Jean-Marie
Corporate Author:	Conference Board
Format:	Book
Language:	English
Published:	New York, NY : Conference Board, [1997]
Series:	Conference Board report ; no. 1198-97-CH.
Subjects:	Marketing > Management. Marketing > United States > Management. Product management. Product management > United States. Consumer behavior. Consumer behavior > United States.

Description
Item Description:	Cover title; responsibility statement from page [3].
Physical Description:	14 pages : illustrations ; 28 cm.
ISBN:	0823706478