Cover Image

Direct Marketing /

Bibliographic Details
Main Author: Allen, Margaret
Format: Book
Language:English
Published: London [England] : Kogan Page, 1997.
Series:Marketing in action series.
Subjects:
Direct marketing.
Advertising, Direct-mail.
Description
Physical Description:143 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references ([page 148]) and index.
ISBN:0749420529