rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Selling to India's consumer market
  name:
    name part: Bullis, Douglas.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ctu
    date issued: 1997
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xv, 289 pages ; 25 cm.
  note: Douglas Bullis.
  note: Includes bibliographical references (pages [161]-265) and index.
  subject:
    geographic code: a-ii---
  subject:
    topic: Marketing
    geographic: India
    topic: Management
  subject:
    topic: Target marketing
    geographic: India
  subject:
    topic: Advertising
    geographic: India
  subject:
    topic: Consumption (Economics)
    geographic: India
  classification: HF5415.12.I5 B85 1997
  classification: 658.8/00954
  identifier: 1567201059 (alk. paper)
  identifier: 97001704
  record info:
    record content source: DLC
    record creation date: 970122
    record change date: 20151020060201.0
    record identifier: in00001392899